Project: brand development, brand relations management, brand promotion, design (brand name, core values, identity, target consumers, marketing and brand strategy, logo, visual branding, store image, web design, etc.)
Date: 2006
Web design available at: www.ziiiz.cc
Outline: Borui of Italy entered into a full process cooperation with Wang Li Jia Sheng of Beijing. They were to bring out a new international women’s wear fashion label, which Borui would operate outside China, while Wang Li Jia Sheng was responsible for the Chinese market. SEAJU was appointed to create the brand, from brand name through to strategy.
SEAJU set up a special ZIIIZ team. We made extensive market surveys and completed the project in just a few months. Our work has won the immediate support of consumers. The first ZIIIZ store opened in the commercial center of Chengdu in early November, and turnover in the first two weeks of opening topped RMB 50,000 per day.
Brand name: ZIIIZ
Modern and urban
The mission of ZIIIZ is to pick out the beauty from the blandness of the world around us, the joy from beneath the blows of the world’s pressures.
Unquenchable life force
My style my way, unlimited
Overturning the old, reinventing myself
Urban style in a shrug of the shoulders